About me

In business, every decision you make has some financial implication.


Whether you are a business owner, sales or HR manager or an entrepreneur launching a startup, your business decisions affect the financial performance and position of your organization and venture.

With growing complexity of the business and business environment, it becomes critical for every decision maker to get the essential financial knowledge required to make wise business decisions and deliver more value to their organization and shareholders.

You are on the right place!

  • If you feel overwhelmed by alien financial concepts and ton of financial reports.

  • You wish you could understand your business finances better and not just the "bottom line"?

  • Or you ask yourself permanently if your business decision was well thought and financially viable or just a gut feeling?

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    You have a beautiful idea, and want to change the world, but you feel stuck and have no clue how to deal with the financial side of your venture?

About me

Bratislav Selmic

Hi, I’m Bratislav


I’m a finance and accounting professional with over 10 years of experience in audit, finance and consulting, having served some of the world largest multinational companies.


During this period I have been working on a number of international audits as well as finance, due diligence or M&A projects. I have more than 20 thousand hours of professional experience in finance and accounting. 


I've been auditing and consulting some of the world largest banks (Deutsche Bank, Commerzbank, Ford Bank) and insurance companies (Generali Insurance Group, AXA) as well as small and medium enterprises.


I have also delivered many highly rated finance training workshops to finance and non-finance professionals and business managers.


I am a Msc. in Finance and a Chartered Certified Accountant and a Member of the Association of Chartered Certified Accountants in the UK.



I know that for many of you accounting and finance concepts are not self-explanatory and easy to understand. And that in your current role you might struggle to understand your business finances and make informed business decisions.


That’s why I created eFinanceCourses.com, an online learning platform for your financial education. This is my piece of digital space dedicated to helping entrepreneurs, business owners, finance and non-finance professionals to excel in financial management and make their organizations profitable and sustainable.


Finance and accounting can be very easy to learn and apply. My strong background in finance and accounting and hands-on experience with complex financial problems qualify me to help you on your journey to thrive in finance and make wise financial decisions. 


I am happy to help you with any questions you might have. For any questions, feel free to send me an email here


Make sure also to sign up below for the forthcoming online course "Finance essentials for business." 

To your success! 🙂